‘Aussie Boom’: Australian tourism landing in Argentina
Buenos Aires, September 5, 2017. The National Ministry of Tourism, through the National Institute of Tourism Promotion (INPROTUR), and the Argentine Chamber of Tourism participated together with the support of the Argentinian Embassy in the Australian ATALA Travel Week hosted in Melbourne and Sydney, last August. This comes at exactly the right time, since a new official bulletin declared the retreat of the reciprocity fee for Australian citizens starting (past) July 1st.
ATALA is an Australian association dedicated to the promotion of tourism destinations in Latin America. Its mission is to stimulate the growth of trips to the region, establish and develop relations among members, improve the knowledge about destination in the market and to advise and provide the Latinamerican representatives all the information about the requirements of the Australian market.
This Association offers an annual event called Latin America Travel Week with the objective of bringing the region’s tourism offer to the Australian market, both to travel agents and to final consumers. This event became a vital opportunity to introduce Argentina and its products in the oceanic market. Travel agents, tour operators, the press and the general public received detailed information about our tourism offer.
Attendees were mostly prospect travelers with Latin America as destination for end of this year or during 2018. In some cases, those with air tickets already purchased.
Patagonia, Iguazu Waterfalls and Buenos Aires were the most requested destinations. People were interested in coming face to face with heritage sites inscribed in UNESCO, our history and culture, and in particular the music of the Tango.
